Healthwise Foods are the producer of the Royal-T Rooibos Tea. Looking to increase market dominance both in store and online Healthwise charged Rain with being their Digital Marketeer for Japan. Taking a patient organic approach Rain defined Royal-T's online brand image creating online social profiles to complement the main brand website. Rain then began generating useful and engaging content which was spread and promoted online in a targeted manner with a focus on gaining authentic followers and legitimate growth as well as driving sales of Royal-T offline and online at specific sales points.
In one sales cycle Rain saw in-store sales increase over 90%, with the supplier receiving a 600% increase in orders. Online initial sales through the designated sales point increased by 400% and the product went from an Amazon sales rank outside of the top 20 to the number 2 best selling rooibos tea on Amazon.