EBARA Corporation
EBARA Corporation is a leading producer of industrial, agricultural and commercial technologies with offices and operations worldwide. The Tokyo headquarters decided it was time to renew their outdated website with a purpose to be more visible and accessible internationally. Rain were brought in to direct and lead the renewal working closely with EBARA's PR Department as well as communicating and coordinating with all invested departments each with their own expectations and requirements. This was a huge project which involved various levels of expertise from needs analysis, digital strategy, content planning, site conception both visually and structurally, content creation and translation into 9 languages. A problem of the original site was the vast amount of information being un-focused and incredibly hard to navigate. Rain needed to understand this information refine it and present it in a clearer concise manner across multiple devices while still satisfying each department and company requirements. This included the conception of a searchable section of EBARA's entire product catalogue with accompanying technical documents.
When it came to site and system build Rain needed to work with EBARA's own choice for developer on a client-chosen restricted platform. Rain had to propose solutions as well as negotiate creative alternative ones within the platform's and developers scope that also satisfied the various departments needs. This included mock coding large portions of the site including interactions to demonstrate the functionality to the client and for the developer to copy and integrate into EBARA's chosen CMS platform.