Blue Wing - Wings for Changemakers is an innovative online program from ANA partnered with Ashoka to raise awareness and promote social change using the strengths of digital and social media. Members of Blue Wing are able to vote for the cause of a Social Entrepreneur which is transformed into a real donation by ANA. Individual member, cause and site actions are updated and displayed across the site.
Rain designed and built the site to be rich visually but still able to display responsively for modern devices such as smartphone and tablets. It was also important that ANA and the social entrepreneurs could manage the site content, as well as allowing members to see the results of their actions and be able to interact with the person they chose to support.
The site includes article posting, individual message boards, instant sign-up via facebook, a voting system as well as reporting and management functionality for administrators.