TSI International's website has two distinctive audiences, individual customers and institutional re-sellers. Even more challenging is that it has to do this across very contrasting markets. We used Drupal to allow for easy multilingual support and quick content entry. Perhaps the biggest task was the copy writing which required the coordination of many parties, from the legal team, to the various international translators. To achieve two clear styles, we used lots of lifestyle images for the individual investor section and more corporate style photos and icons for the institutional section. Given that TSI is going through a re-branding exercise, the site style may change over time. However the basic structure will remain the same.