We approach AI integration across four layers: Foundation, Implementation, Orchestration, and Strategy. Each engagement is scoped to where a client actually is — not where a vendor wants them to be. We don't sell transformation. We build what's useful next.
We've been deeply embedded in Japan's marketing landscape since 2009 — across traditional channels, digital platforms, and now AI-augmented systems. Our practice spans the full spectrum because our clients require it.
For 16 years, Rain has integrated traditional and digital marketing for the Japan market. Print collateral, events, PR, and direct mail remain powerful trust-building tools in Japanese corporate culture. We combine these seamlessly with digital strategy to maximize impact at every touchpoint.
Corporate brochures, product catalogs, and investor materials — conceived, written, designed, and produced for Japanese audiences. Senior staff manage the process from brief through final delivery.
Trade show participation, product launches, and corporate events in Japan. We manage concept, logistics, and post-event amplification across both traditional and digital channels.
Structured media engagement with Japanese business press. We develop messaging, prepare spokespeople, and maintain the relationships that secure credible, sustained coverage.
Campaigns that deploy traditional and digital channels in parallel — consistent in message, coordinated in timing, and measurable at every stage. This is where 16 years of Japan market experience is most visible.
Global companies that have built trust in Japan over many years need to advance into digital and AI without compromising that foundation. Rain is one of the few agencies that delivers both from the same senior team: proven traditional marketing execution and AI-augmented digital strategy. The channels change. The judgement and market knowledge do not.
Japanese companies with excellent products often struggle to communicate their value internationally — not just because of language, but because of information architecture, brand voice, SEO, and content operations. Rain has spent 16 years helping Japanese companies build global websites and manage bilingual content that actually reaches and converts international audiences.
We write, edit, and maintain your website content in both English and Japanese — not translated, but authored natively in each language. Your Japanese audience reads Japanese corporate prose. Your global audience reads fluent English. Both reflect your brand accurately.
We build and manage CMS platforms designed from the start to handle multiple languages — structured content models, language-switching, and editorial workflows that don't require separate sites or duplicated effort to keep content current.
Japanese companies launching global sites often have strong domestic SEO and near-zero international visibility. We restructure information architecture, write keyword-targeted English content, and implement hreflang correctly so global audiences find you.
Investor relations websites require precision in both languages. We have direct experience building and managing IR sites for Japanese listed companies — annual reports, ESG disclosures, and shareholder communications in English and Japanese.
A global website is not a translated website. We develop brand voice guidelines that define how your company speaks in each language — tone, formality level, vocabulary — so every page reinforces the same brand regardless of which version a visitor reads.
We operate as your external web and content team on retainer — handling updates, new page creation, campaign content, and technical maintenance so your global site stays current without adding headcount.
You are a Japanese company with an outdated or absent global website, a site that was machine-translated and reads poorly in English, or a multilingual CMS that no one is actively managing. You want international leads and partners to find you and trust what they read.
DISCUSS YOUR GLOBAL WEBSITE →We focus on integrations that will actually be used next month, not demos built to showcase capabilities.
AI tools trained on global data need significant adaptation for Japanese language, business culture, and regulatory environments. That's our job.
For client-facing content in Japan, human review is not optional. We build it into every workflow we design.
We're not tied to any tool. We recommend what's best for your situation, not what we have a commercial relationship with.
AI Strategy Advisory is designed exactly for this. In 8 weeks, we'll create a concrete roadmap.