Mario Frittoli, owner and head chef at Nishi-Azabu's stylish Mario I Sentieri Italian restaurant is a passionate individual with a zeal for life and strong desire to make things bold and beautiful. For Mario, red and black are staple colors that must appear everywhere in his branding. The project included a large B1-size poster for exterior of the restaurant and had to make a simple statement: bold is delicious! The pamphlets were printed on black high-quality paper and are used for corporate events and catering. All themes were created with Mario Frittoli's -live life to it's fullest- philosophy in mind. The blacks and reds are used to express the elegance of I Sentieri, while high-quality photos of Mario's marquee dishes provide the backdrop for a promising dining experience. They also follow themes from his website.