AutoForm Japan
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Market Entry & Digital Marketing · 2022

AutoForm Japan

Five years of sustained lead generation for a German software leader entering Japan.

CLIENT
AutoForm Japan
INDUSTRY
Engineering Software
DURATION
5-year partnership
YEAR
2022
PROJECT OVERVIEW

AutoForm Engineering is the global leader in sheet metal forming simulation software. Entering Japan required building awareness from near zero in a conservative engineering market — where trust is earned slowly, relationships matter more than advertising, and technical credibility must be demonstrated before procurement conversations begin.

SERVICES DELIVERED
  • Japan market entry strategy
  • Japanese SEO & SEM
  • Technical content in Japanese
  • Trade show support
  • Lead nurture email campaigns
KEY METRICS & RESULTS
5yr
Continuous partnership
3×
Organic traffic growth (JP)
#1
JP search ranking for core terms
60%
Of leads from organic search
WHAT WE ACHIEVED
01

Grew Japanese organic search traffic threefold over the partnership through consistent technical SEO and content investment.

02

Achieved first-page Google Japan ranking for primary product category terms within 18 months.

03

Built a Japanese-language content library of technical articles that continues to generate inbound leads.

04

Supported multiple Japan trade show appearances, developing materials and messaging for each event.

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